Commercials 30 Survey 2026

Please fill in the information on this form by Friday 30th January.

The information you enter in this form will be used for Televisual’s Commercials 30 survey in the Spring 2026 issue.

Any questions, contact Jon Creamer on jon@televisual.com

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PART ONE: YOUR COMPANY

Company name *

Company address *

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Country

Your name *

Your email address *

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PART ONE: YOUR COMPANY

KEY PERSONNEL

Please give the job titles and names of key management personnel (3 max)

Job title

Name

Job title 2

Name 2

Job title 3

Name 3

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PART ONE: YOUR COMPANY

RECENT CREDITS

Please give us details of two of your credits from the past year

Title

Director

Agency

Client

Title 2

Director 2

Agency 2

Client 2

If possible, please also supply a high res still from a recent project

Drag & Drop Files, Choose Files to Upload

Number of directors on your roster

How many new commercials did you make in the last 12 months?

(Please count cut-downs of the same ad as part of one original commission)

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PART ONE: YOUR COMPANY

TURNOVER

What was your turnover for the last 12 months? (or the nearest reporting period)
Turnover will not be printed but is required for scoring purposes

What was your turnover for the last 12 months? (or the nearest reporting period)

What percentage of your turnover is derived from:

Commercials production %

Branded content %

Music video %

TV production %

Feature film production %

Other %

Other (please specify)

TOTAL (calculated automatically)

(% should add up to 100)

What percentage of your turnover is derived from work not shown on TV/cinema?

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PART ONE: YOUR COMPANY

What were the highlights for your company from the past 12 months?

What has the business climate been like for commercials producers over the past year?

How has the industry changed over the last year or so?
What have been the major issues affecting the sector over the past year?

How has the industry changed over the last year or so? What have been the major issues affecting the sector over the past year?

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PART ONE: YOUR COMPANY

What are the main threats and opportunities for your company over the coming year?

Apart from the traditional TV/cinema spot, what other content are you making?

you you reporting

CREATIVE TRENDS:
What have been the major creative trends in the past year?
What kinds of content are clients demanding?
What kit/technology, techniques have transformed the way you work?

Creative trends: What have been the major creative trends in the past year? What kinds of content are clients demanding? What kit/technology, techniques have transformed the way you work?

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PART TWO: YOUR VOTES

(All votes are confidential)

Which three commercials production companies do you rate most and why? (excluding your own)

Commercials production company 1

Please explain why you chose the first commercials production company

Commercials production company 2

Please explain why you chose the second commercials production company

Commercials production company 3

Please explain why you chose the third commercials production company

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PART TWO: YOUR VOTES

(All votes are confidential)

What were the top three UK-produced ads of the last year and why? (excluding those made by your company)

UK-produced ad 1

Please explain why you chose the first UK-produced ad

UK-produced ad 2

Please explain why you chose the second UK-produced ad

UK-produced ad 3

Please explain why you chose the third UK-produced ad

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PART TWO: YOUR VOTES

(All votes are confidential)

Who do you consider to be the top three commercials directors working out of the UK and why? (excluding those on your roster)

Commercials director 1

Please explain why you chose the first commercials director

Commercials director 2

Please explain why you chose the second commercials director

Commercials director 3

Please explain why you chose the third commercials director

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PART TWO: YOUR VOTES

(All votes are confidential)

Which do you consider to be the top three agencies and why?

Agency 1

Please explain why you chose the first agency

Agency 2

Please explain why you chose the second agency

Agency 3

Please explain why you chose the third agency

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PART TWO: YOUR VOTES

(All votes are confidential)

Which three UK post production facilities do you use the most?

UK post production facility used 1

UK post production facility used 2

UK post production facility used 3

Which three UK post production facilities do you rate the most and why?

UK post production facility rated 1

Please explain why you chose the first post production facility

UK post production facility rated 2

Please explain why you chose the second post production facility

UK post production facility rated 3

Please explain why you chose the third post production facility

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PART TWO: YOUR VOTES

(All votes are confidential)

Who do you consider to be the top three UK commercials editors?

UK commercials editor 1

UK commercials editor 2

UK commercials editor 3

Who do you consider to be the top three UK colourists?

UK colourist 1

UK colourist 2

UK colourist 3

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PART THREE: YOUR BUSINESS

(All confidential)

Have you made more, fewer or the same number of ads as last year?

More
Fewer
Same

What percentage were made for:

UK agencies

Overseas agencies

What percentage of your work was shot in the UK?

What percentage of your work was made directly for a client without an agency involved?

If possible, please give an average production budget for a 30-second ad?

What is the average budget for a commercials project?

Is this more, less or the same as last year?

More
Less
Same

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INDUSTRY RESOURCES

Which Industry magazines and websites do you read or visit?

If left blank, "never" is assumed.

Televisual

Televisual

A. Often
B. Regularly
C. Sometimes
D. Rarely
E. Never

Televisual.com

Televisual.com

A. Often
B. Regularly
C. Sometimes
D. Rarely
E. Never

Ad Age

Ad Age

A. Often
B. Regularly
C. Sometimes
D. Rarely
E. Never

Campaign

Campaign

A. Often
B. Regularly
C. Sometimes
D. Rarely
E. Never

Creative Review

Creative Review

A. Often
B. Regularly
C. Sometimes
D. Rarely
E. Never

Little Black Book

Little Black Book

A. Often
B. Regularly
C. Sometimes
D. Rarely
E. Never

Marketing Week

Marketing Week

A. Often
B. Regularly
C. Sometimes
D. Rarely
E. Never

Shots

Shots

A. Often
B. Regularly
C. Sometimes
D. Rarely
E. Never

The Drum

The Drum

A. Often
B. Regularly
C. Sometimes
D. Rarely
E. Never

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FORM SUBMISSION

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Please add your mailing address to receive your copy of Televisual

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Country

Name of recipient

First

Last

Email address of recipient

Thank you for completing the 2026 Televisual Commercials 30 Survey.

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